November 11, 2008 Meeting
TOPIC: "Virtual Embedded Advertising in Sport Productions"
DATE: Tuesday,
November 11th,
2008
Lunch/Chapter business: 11:30 AM - 11:45
P.M.
Program: 11:45 - 12:45 P.M.
LOCATION: Holiday Inn
Select,
Richardson
1655 N. Central Expressway (US
75),
(Southbound frontage road, south of
Campbell)
Richardson, TX 75080
SPEAKER: Kenneth J. Overton,
Ph.D., President, CTO, Founder, Vistas Unlimited, Inc.
DOOR PRIZES
Abstract:
Vistas is a small, privately-held, technology company headquartered in Plano focused on developing and bringing to market virtual insertion technology. The Vistas MVP is a real-time graphics special effects systems used (primarily) for live TV sports production. The system inserts content into a live broadcast feed so that the inserted material appears to exist in the venue including handling camera motion and occluding objects. In practice, the system has application in two primary markets: game enhancement and virtual advertising. The Emmy award-winning AimPoint seen during Golf Channel L/PGA coverage is an example the system used for game enhancement. Floor signage seen on the court during Texas Tech Men’s Basketball games is an example of virtual advertising. This talk will present the Company and discuss the technology, applications, and market for the Vistas system. Example applications in various sports will be presented.
Biography:
Dr. Overton holds a Bachelor’s degree in Physics and Computer Science from Indiana University, and MS and Ph.D. degrees in Computer and Information Science from the University of Massachusetts with postgraduate work focused on robotic sensing systems. He began his career in industry spending over 10 years in the corporate research labs at DEC and GE. This work was followed by more than 20 years of senior executive experience leading and managing large technology development and commercialization efforts at companies such as E-Systems (now part of Raytheon) and General Electric. In 1999, Dr. Overton formed a team to develop his concept for real-time virtual insertion. The company, Mirage Systems, had substantial expertise not only in the core technologies employed in the MVP but also in television sports production, distribution, and advertising. Mirage Systems was superseded in 2002 by Vistas Unlimited. Dr. Overton holds 12 U.S. and international patents, has authored 20 papers, and was co-winner of the 2007 George Wensel Technical Achievement Emmy.
For
additional information, please contact Sue Hui at (214)567-5017,
shui@ti.com
or visit our website: http://www.dallasces.org/